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Challenge
into success
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Discover how we developed brand identity for ultimately female lawyer company - Alma. Crafting a compelling narrative that authentically connects with their audience and propels their business forward.
Project
Details
Project "Alma," a challenging project where we embarked on a visual journey to define a niche among Czech law companies. With a mission to evoke sense for style, luxury, high end service and integrity, our team delved into the essence of silent luxury, crafting minimalist and clever brand identity talking to the right audience / people who don't settle with mediocricity. Inspired by the importance of trust and professionalism we implemented all the important elements into identity that was ready to be used.
Challenge
Our client needed to develop whole brand identity and communication strategy to introduce the brand on the market of law companies. Unfortunately the client changed the approach in the middle of our work so we could not develop the identity further, still, we loved the process so here we present the project despite the fact it was never finished.
Goal
We conducted in-depth market research, defined their brand messaging, and created a modern visual identity that captured their essence.
Result
The company experienced a financial tension during setting up other must haves so the ultimate female company had to be put aside and with a new investor the new direction and approach was set.
