The challenge behind Project Hair Only was to conduct in-depth market research and develop a complete brand that resonates with women in the Middle East markets. We started with understanding the unique preferences, needs, and beauty routines of women in this region. From there, every element was meticulously crafted: the name, tonality, product range, packaging, and strategy were all designed to align seamlessly with cultural values and lifestyle demands.

The name Hair Only was intentionally chosen to sound like "Her Only," symbolizing the exclusive bond between the brand and its consumers. The flagship product, a dry shampoo known as “Hairblow in a can,” was formulated to provide a quick and convenient refresh between washes, absorbing oil and adding volume with a luxurious fragrance—perfect for the busy lifestyle of women in the region. The brand is a celebration of effortless beauty, addressing the specific needs of Middle Eastern hair and delivering solutions that fit seamlessly into everyday life.

The result of Project Hair Only is a successful lifestyle product that goes beyond serving just busy women. It has also become a game-changer for individuals recovering from surgeries or dealing with health conditions that make daily showers challenging. By offering a convenient, effective solution to refresh hair without washing, Hair Only empowers people to maintain confidence and comfort in various life situations. Additionally, Hair Only addresses an important environmental aspect—water conservation. By extending the time between hair washes, the product helps reduce water consumption, making it not only a beauty essential but also an eco-friendly choice. This dual impact—enhancing convenience for diverse lifestyles and supporting ecological sustainability—has established Hair Only as a brand that truly cares about its consumers and the world they live in.